Aspira, part of the Cim Financial Services Group based in Mauritius, is a company that provides accessible financing options to Kenyans for essential products, making it easier for individuals and families to acquire the goods they need. Aspira uses technology to streamline the process, offering competitive terms and a focus on customer satisfaction. With roots in Africa, Aspira aims to enhance lives by providing affordable access to quality products, supporting Kenyans in achieving their lifestyle goals.

The brand needed a way to enhance their lead management process, aiming to differentiate between unqualified and qualified leads more effectively. To address this challenge, Vetro Media was brought on to develop a sophisticated lead management system to filter and qualify leads before they reached the sales team, ensuring that only the most promising leads were pursued.

The system created was a success that seamlessly integrated with Aspira‘s CRM, Qcontact, ensuring that leads were evaluated based on relevant credit scores. Additionally, the solution incorporated data from the Trade Union API, providing more detailed insights and improving the accuracy of lead qualification. This comprehensive approach allowed Aspira to focus on high-potential leads, thereby optimizing their sales efforts.

Google Ads were also integrated to further enhance lead generation into our marketing strategy. By utilizing Google’s sophisticated audience targeting features, we were able to direct our advertisements towards individuals who were most likely to become high-quality leads. This targeting was informed by a combination of behavioral signals and data analytics, which helped identify potential leads with favorable credit scores. Notably, 87% of all qualified leads were generated through our marketing efforts, highlighting the success of our targeted approach. As a result, Aspira experienced increased efficiency in their sales processes by focusing on the most promising opportunities.